Business Owners Resource Network

February 8, 2009

Change, Change, Change

Filed under: SEO,Small Business Growth,Web Site Development — smallbizexperts @ 4:25 pm

changeDo you want to show up higher in Google and Yahoo? To do so there’s a myriad of things you need to do, none of which is as important as maintaining fresh content on your Web site. Search engines reward those who provide fresh content on their sites. Going with the theme of writing first for the customer, then for search engines, you should be changing the content on your Web site at least once a month.

But it’s not just change to change. Make sure your change contains the keywords you’re hoping to show up for in Google. For example, I have a chiroprator client in Overland Park, Kansas, named Jason Huffman. We change his health tip of the month so it includes his key words. Here’s last months health tip. “Are the recent layoffs from major companies in Overland Park Kansas stressing you out? As a Chiropractor in your neighborhood I can provide the relief you need.”

Next month we’ll talk about lower back pain, and how by using all the walking trails in Overland Park Kansas at least three times a week, etc…

Change often and change in relation to your sites key words. When was the last time you changed the content on your Web site? If you are changing your site, is it helping your rankings? Please provide in comment form your success stories.

Chris Nastav, KC Web Specialists, LLC.
Experts in how business gets done on the Internet (913) 908.5642


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