Business Owners Resource Network

April 20, 2009

Small Business Don’t Twitter Your Time Away

Filed under: Online Social Media,SEO,Web Site Development — smallbizexperts @ 3:48 pm

twitterHere a Twitter,
There a Twitter,
Everywhere a Twitter, Twitter. 

Twitter “comments” seems to be everywhere don’t they?

So before I actually talk about what Twitter is, maybe the first step is to consider how did you actually hear about Twitter.

Did you see it on the news mentioned about Twittering a huge event like a presidential election campaign, CNN current news, the last holes at the Master’s Golf Tournament, the finish line at the Tour de’ France, etc. Or, maybe you heard it from some company knocking at your door wanting to sell you online social media services because your business is going to get left in the dust if you don’t buy their services?  Or maybe you heard it from your kids or that relative/friend out looking for a job because they were just laid off. Finally, you might have heard people say, “What the heck is Twitter?”

With the all above thoughts in mind now ask yourself this…………..

Have your heard your customers ask you “Why aren’t you using Twitter because “I” your customer want you to be using it?

Folks, are your customers asking you to start using Twitter?

At it’s foundation, Twitter is a Web tool used to have online conversations about something happening right here, right now. Whether it’s Twittering about a news event, or maybe some store that made a gaff of some kind in their policy. The more hype, drama, and excitement the event has the better. Did you know Twitter comments, or Tweets, are limited to 140 characters at a time. So it truly is a quick flurry of words being thrown around between people saying, Wow check this out. Once the excitement is over, the conversation thread basically dies and people move on to the next exciting thing they seem to have time to check out.

So now, as a business owner, ask yourself a couple questions if you’re considering Twitter.

1.      Is my target market population, my core customer base, are they using Twitter?

2.      Do I have something going on in my business, right here, right now that I can use to market to those currently on Twitter. Something that is going to generate excitement, buzz or drama in a way that the word spreads to all Twitter users for the briefest span of time in a way that I can capitalize on somehow for my business.

Ultimately, Twitter takes time and a thorough, thorough marketing plan to have any hope of being a success tool for a small business. Don’t waste your precious time on Twitter if you don’t have it as an integral part of your overall marketing plan.

Someone please share with us how you are using Twitter to consistently grow your small business? There are so few success stories out there on Google.

Thanks,

Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642

 

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1 Comment »

  1. I have been struggling with the whole Twitter concept since it has been so prominent on the scene. So I finally started being a bit more active and what I have gotten so far is inundated with ‘followers’ that want to help me with my business. People I don’t know, people who live thousands of miles from me, people I will never meet and therefore will not trust and people I frankly don’t have or want a relationship with. For the life of me I am still trying to figure out how these unknown entities got connected to me in the first place.

    I am all for LinkedIn/Plaxo etc. for professional relationship building and Facebook for connecting with old and new friends and getting a more personal view of those I want to connect with or know about. But Twitter – well not so much.

    If I want to communicate with business associates I can do that through other means without wasting my time on Twitter. If I want to build relationships I will do that face to face. And frankly if I have spare time I will get a pedicure, read a book or watch Dancing with the Stars.

    Of course I could be altogether wrong but then that has happened before.

    Comment by Maggie Lee — May 27, 2009 @ 1:06 am


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