Business Owners Resource Network

July 7, 2009

Twitter and the Bottom Line for a Service Business

Filed under: 1,Online Social Media,SEO,Small Business Growth,Web Site Development — smallbizexperts @ 5:28 am

twitterHey folks, cynical Sam here. Still looking for a answer to a question that has yet to yield a simple answer.

Q. Can I use Twitter or any online social media to improve the bottom line of my “Local Service” business?

A. So far as I can discern, no one has positive proof that I can.

What is happening, is every social media consulting company in the world (and there’s thousands of them now) are blaring at the top of their lungs how you have to be using Twitter and all the other social media tools that are out there, otherwise you’re going to be left in the business dust. And not only should you be using those tools, but because it’s so insanely complicated, you should be paying them to help you use all these social networking tools.

Now this is fine, because there’s a lot of consultants out there who know what they they’re doing in these tools. But here’s the kicker, they are all touting sucesses for non-service based businesses.

Where are the positive ROI success stories and examples for: plumbers, doctors, HR consultants, lawyers, liquor store owners, chiropractors, Web developers, graphic artists, jewelry sales reps, life insurance reps, day spas, stained glass restorers, auto body repair shops, carpet cleaners, dog walkers, foundation repairers, driveway sealers, gutter cleaners and the thousands of other home based and small service businesses?

I propose that those success stories don’t exist because service based industries have yet to figure out how to monetize social networking to their benefit, AND may never come up with a way.

So my questions to the world are these….

Are you a LOCAL home based or small service business? If yes! Are you using social networking and has it increased your bottom line? How much time are you spending on it per week? How can other LOCAL service based businesses repeat your example?

Time is money, and if you’re Twittering, Linked-Ining(sp?), FaceBooking, MySpacing, Plaxoing and the dozens of other social networking tools out there. If you’re using these, please provide some positive local service based business examples of how this social networking explosion has helped your business. How did you do it?


Chris Nastav, KC Web Specialists, LLC.
Experts in how business gets done on the Internet (913) 908.5642


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