Business Owners Resource Network

July 7, 2009

Twitter and the Bottom Line for a Service Business

Filed under: 1,Online Social Media,SEO,Small Business Growth,Web Site Development — smallbizexperts @ 5:28 am

twitterHey folks, cynical Sam here. Still looking for a answer to a question that has yet to yield a simple answer.

Q. Can I use Twitter or any online social media to improve the bottom line of my “Local Service” business?

A. So far as I can discern, no one has positive proof that I can.

What is happening, is every social media consulting company in the world (and there’s thousands of them now) are blaring at the top of their lungs how you have to be using Twitter and all the other social media tools that are out there, otherwise you’re going to be left in the business dust. And not only should you be using those tools, but because it’s so insanely complicated, you should be paying them to help you use all these social networking tools.

Now this is fine, because there’s a lot of consultants out there who know what they they’re doing in these tools. But here’s the kicker, they are all touting sucesses for non-service based businesses.

Where are the positive ROI success stories and examples for: plumbers, doctors, HR consultants, lawyers, liquor store owners, chiropractors, Web developers, graphic artists, jewelry sales reps, life insurance reps, day spas, stained glass restorers, auto body repair shops, carpet cleaners, dog walkers, foundation repairers, driveway sealers, gutter cleaners and the thousands of other home based and small service businesses?

I propose that those success stories don’t exist because service based industries have yet to figure out how to monetize social networking to their benefit, AND may never come up with a way.

So my questions to the world are these….

Are you a LOCAL home based or small service business? If yes! Are you using social networking and has it increased your bottom line? How much time are you spending on it per week? How can other LOCAL service based businesses repeat your example?

Time is money, and if you’re Twittering, Linked-Ining(sp?), FaceBooking, MySpacing, Plaxoing and the dozens of other social networking tools out there. If you’re using these, please provide some positive local service based business examples of how this social networking explosion has helped your business. How did you do it?

Thanks,

Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642

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June 1, 2009

The #1 Thing You Can Do to Make Google Love Your Web Site

Filed under: 1 — smallbizexperts @ 12:09 am

googleDo you want Google to love your Web site? There’s things we as Web developers can do to your site to help with that, but there’s one really huge thing we cannot do. And it’s probably one of the most important things Google wants. 

One of the biggest things Google looks at when determining where it’s going to rank your site is the size of your company on the Internet.

What do I mean by size? Open Googe and seach for your company name. Be sure to put your company name in “quotes”. For example “KC Web Specialists”.

How many pages of search results does your company name take up? Not how many links on a page. How many pages full of results are about your company?

The bigger your company is on the Internet, the higher up you will show up for all those key words you’re hoping to show up for.

You get bigger on the Internet by having people link to your Web site. Writing a Blog. Linked-In, Face Book, My Space, Submissions to eZines, online newsletters, submissions to local newspapers, having your company sponsor events or speak at events that are written by other people on their Websites. Submitting your site to link site.

These are just some of the things you can do to make your company bigger on the Internet.

So how many Google search results pages does your company show up on, and where can we submit our site to get bigger on the Internet? Please let us know.

Thanks,

Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642

April 6, 2009

How Does A Buyer Decide What Business To Buy? What Business Owners Need to Know….Part Two

Filed under: 1,Business Brokers,Business Valuations — alieser @ 7:45 pm

 

In “How Does A Buyer Decide What Business To Buy?  What Business Owners Need to Know….Part One”, I addressed the impact that accurate record keeping and reporting has on the sale and value of a business.  In that blog, I suggested that the main reason a buyer chooses one business over another is the financial history. 

 

Once a buyer has seen the historical financial performance of a business, is comfortable that it meets his financial needs, and has determined that the data is reasonably accurate, his second concern is whether the business can sustain or improve that performance without the participation of the current owner. 

 

So, as a business owner, how should this knowledge affect your day to day operations?

 

As a business owner, it is important for you to set the stage for your eventual exit from the business.  This involves training employees so that they are capable of assuming some of your duties, especially those that involve interaction with customers.  Make sure that you are not perceived as the only “face” of the company. 

 

If it is normal in your industry to have contracts with customers, vendors or employees, implement these contracts long before you desire to sell as an indication to the buyer that each of these entities intends to continue their current relationship with your company.

 

Automate systems where logical to do so.  Spend some time documenting your procedures.   Clean house.  Perform maintenance.  To pay the highest price for your business, a buyer needs to feel that the necessary resources for him to be successful are already in place.  He needs to know that the business has been well tended and that it will not be complicated or require additional financial investment for him to step into your shoes.  Otherwise, the buyer will discount the value of your business to accommodate any additional cash outlay or effort that he perceives will be required to get the business to this level.

 

Stay tuned for additional tidbits on increasing the future value of your business.  Or feel free to call me or post questions or comments.

 

 

Anita Lieser, Senior Business Broker

913-433-2306

Sunbelt Business Advisors

7101 College Blvd. Suite 1650   Overland Park, KS  66210

 

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