Business Owners Resource Network

April 30, 2009

Website Budget versus Marketing Budget?

Filed under: Marketing,Small Business Growth,Web Site Development — smallbizexperts @ 10:19 pm

budgetThis is going to be a relatively short post, but one that hopefully inspires some long thoughts on the topic.

A Website should complement your marketing plan, a Website by itself is not a marketing plan. With that said…….

In my humble opinion, when you are budgeting for a Website, always spend more time and money getting people to your Website through marketing than you do on your actual Website.

Spending thousands on a stunning site with spectacular graphics, functionality and pages of awe inspiring product information is a waste of money if you don’t have an equal or greater budget of time and money planned to get people to your site.

Please share with us how you market your Website.

Thanks,

Chris Nastav, KC Web Specialists, LLC. http://www.kcwebspecialists.com Experts in how business gets done on the Internet (913) 908.5642

Advertisements

March 16, 2009

Social Media? Argggggggggghhhhh!!!

Filed under: Marketing,SEO,Small Business Growth,Web Site Development — smallbizexperts @ 4:57 am

social_networking_sitesSmall business owners who are the only employee of a business. My advice is that you ignore social networking trends. YOU DON”T HAVE TIME FOR IT.  Pick one, learn it well and use just that one.

Twitter, Face Book, MySpace, Blogs, Linked-In, Plaxo, Flickr, – – “Jaiku” (get ready for this one folks, it’s owned by Google and in Beta)–,  Bebo, Geni, Plurk, and on and on and on and on. Go to this wikipedia site for a list of about 150 different social networking sites out there. Some hot, some not. http://en.wikipedia.org/wiki/List_of_social_networking_websites

Twitter is really hot today, MySpace is so yesterday, what’s Plaxo? Isn’t Linked-In overcrowded??? Heaven help us when Jaiku hits the scene in full force. Could be bye-bye Linked-In. Who knows!

As a small business owner do you need to know and be using all of these social networking sites? The answer is resoundng NO! If you have a staff and can assign someone to each tool, then go for it. If you try to cover them all yourself you’ll be in over your head in less than a week and frustrated by them all.  If you do have staff make sure what’s being put out their runs a very tight common company message. If you’re a Christian company and you assign one of the temps to manage your MySpace page, hmmmm, better watch it close.

Social networking for business benefit only works if you have time to…..

devot to them
form relationships online
participate in discussions
lend expertise to a topic
stay on top of what’s hot and what’s not every day or week.

Most business owners don’t have time to do this. So don’t even try. At a high level, learn what the common ones are, then pick one that best gets your company message out there and get good at it! Only that one!!!

Which one do you belong to, if any, and how has it helped your business?

Chris Nastav, KC Web Specialists, LLC. www.kcwebspecialists.com
Experts in how business gets done on the Internet (913) 908.5642

Blog at WordPress.com.